Decision details
Digital Signage Project
Decision Maker: Cabinet
Decision status: For Determination
Is Key decision?: Yes
Is subject to call in?: No
Purpose:
To obtain approval for the strategy for the use of council sites for the provision of digital advertising for the purpose of income generation and approval of sites for such advertising.
Decision:
(a) That the advertising policy attached at Appendix 6 to the report be approved, subject to a review of the policy by scrutiny.
(b) That the use of Slough Borough Council owned Land Assets and highway land listed in Appendix 1 be approved for advertising and public realm sponsorship to make best use of the Council’s assets in accordance with the policy at Appendix 6 and subject to following statutory processes and obtaining relevant statutory consents (e.g. planning approval).
(c) That delegated authority be given to the Strategic Director for Place, following consultation with the Lead Members for finance and enforcement portfolios, to:
(i) Seek and select suitable third party providers for each of the advertising and public realm sponsorship opportunities identified in Appendix 3 in compliance with the Council’s Contract Procedure Rules and any applicable procurement regulations.
(ii) Grant permission under the Highways Act 1980 (“HA 1980”) to third party providers to erect advertising hoardings on highway land and to place advertising on existing structures on a case by case basis in accordance with the policy at Appendix 6 and subject to following the statutory processes and obtaining all relevant consents including compliance with any necessary planning conditions.
(iii) Enter into appropriate lease or licence arrangements with third party providers for the provision of suitable advertising displays at specified locations identified in Appendix 3 to facilitate the policy intentions set out in Appendix 6.
(iv) Make necessary amendments to the contractual arrangements entered with providers.
Report author: Stephen Gibson
Publication date: 05/11/2021
Date of decision: 15/11/2021
Decided at meeting: 15/11/2021 - Cabinet
Accompanying Documents:
- Report PDF 230 KB
- Appendix 1 - Advertising Sites PDF 362 KB
- Appendix 1 - Updated List of Key Advertising Sites PDF 447 KB
- Appendix 2 - Risk Register PDF 403 KB
- Appendix 3 - A4 Bath William St and Salt Hill Location Plans PDF 436 KB
- Appendix 3 - A355 Farnham Rd North Location Plans PDF 349 KB
- Appendix 3 - Ledgers Rd. A4 Location Plan PDF 223 KB
- Appendix 3 - M4 J6 Towers Visual B BH 22.6.21 PDF 3 MB
- Appendix 3 - Poyle Old Bath Rd. and Poyle Rd. Location Plans PDF 416 KB
- Appendix 3 - Site Location Plan 1 PDF 763 KB
- Appendix 3 - Site Location Plans 2 PDF 449 KB
- Appendix 3 - Site Location Plans 3 PDF 1 MB
- Appendix 3 - Stoke Poges Lane Location Plans PDF 599 KB
- Appendix 3 - Windsor Rd and outside OH Location Plans PDF 409 KB
- Appendix 4 - M4 J6 Towers Visual BH PDF 2 MB
- Appendix 4 b - Suggested sign locations and types A355 Farnaham Rd PDF 4 MB
- Restricted enclosure View reasons restricted
- Appendix 6 - SBC Advertising Policy PDF 178 KB